UPDATE 1 TO SQID23026 SINGAPORE AIRLINES TO IMPLEMENT CONTINUOUS PRICING

1. 1. Singapore Airlines (SIA) will introduce Continuous Pricing throughout the network for fares offered in our website, App channels and fares offered through our trade partners using IATA NDC technology from June 2023 onwards.

1. 1. Like most airlines in the world, SIA is currently constrained in the number of pre-determined price points that we can offer to our customers. Continuous Pricing will allow SIA to move away from offering only these pre-determined price points and offer many more price points to our customers based on real-time competitive data, enabling our customers to receive the best possible price offer at the time of booking. With Continuous Pricing, customers will likely see more frequent, albeit smaller fare changes, depending on both supply vs demand as well as real-time market conditions . This will allow the airline to be sharper and more competitive in our fare offers.

1. 1. We would like to take this opportunity to urge all our Trade Partners to adopt IATA NDC in order to access these fares, as the technology powering Continuous Pricing cannot be implemented on non-NDC booking channels.

1. 1. For more Frequently Asked Questions (FAQ), please refer to the attached file of this sales circular.

1. 1. Kindly disseminate this information to your front-liners, sub-agents as well as relevant department.

1. 1. You may contact your Account Manager if you have any further queries.

1. Thank you for your continuous support.

Thank You & Regards,

TravelMart